Nory forecasts demand for every site, hour by hour, and accounts for Premier League fixtures and kick-off times. So your labour matches the day, not the average.
Book a demo →Built for multi-site restaurant, pub and café groups in the UK and Ireland.
We analysed match days across 300+ UK hospitality sites near a Premier League ground. The lift depends on how close you are, and when the game kicks off.

more sales on match day for the average site within 2 km of a ground, vs a normal day for that weekday (about £430 per site, per match).
added to the day’s sales for sites inside 1 km of a ground (closer to £900 per site, per match).
before kick-off is when trade peaks, at about 29% above normal.
sites within 2 km of a ground sell less than usual on match day.
Source: Nory analysis of match days across 300+ UK hospitality sites within 4 km of a Premier League ground, 2024/25 season. Averages vs the same site’s normal day for that weekday. Nory is not affiliated with the Premier League.
Book a demo →Pulls in fixtures and kick-off times, and learns how much a match changes trade at each of your sites.
Knows which sites get the rush, when it comes, and which ones go quiet.
Rotas and stock orders follow the forecast, so extra staff are on when it’s busy and the stock is there when you need it.
Football is the first type of special event in the forecast. Concerts, marathons and other big events are being added with customers.




Ready for a live demo?
Yes. Forecasting Assistant reviews fixtures and kick-off times, and learns how much a match changes trade at each of your sites, hour by hour.
Treat each venue as a separate operation. Some sites get the rush; others see customers leave the area. Nory creates a sales forecast for each location, so you can plan staffing, opening hours and stock site by site.
Football is the first type of special event we’ve built in. Concerts, marathons and other big events change trade in the same way, and we’re adding them with customers.
A salesperson will walk you through the product and how site-level demand forecasting helps multi-site restaurants plan labour and inventory.
Live walkthrough of Forecasting Assistant
How forecasts feed rotas and stock orders
What a rollout looks like across your sites