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Top performer in Restaurant Management Software
★4.8

Does yourrestaurant forecast know there’s a football match on?

Nory forecasts demand for every site, hour by hour, and accounts for Premier League fixtures and kick-off times. So your labour matches the day, not the average.

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Built for multi-site restaurant, pub and café groups in the UK and Ireland.

Forecast · Saturday, 3pm kick-off
Site inside 1 km of a Premier League ground
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
3 hours before kick-off·peak, about 29% above normal
Kick-off · 3pm
Full time·about 27% above normal
Grey line: normal day for that weekday   ·   illustrative shape
The Premier League case

Match day doesn’t hit every site the same.

We analysed match days across 300+ UK hospitality sites near a Premier League ground. The lift depends on how close you are, and when the game kicks off.

Football
Within 1 km
+25–30%
1–2 km
+8%
2–4 km
+6%
Football ground
about 15%

more sales on match day for the average site within 2 km of a ground, vs a normal day for that weekday (about £430 per site, per match).

+25–30%

added to the day’s sales for sites inside 1 km of a ground (closer to £900 per site, per match).

~3 hours

before kick-off is when trade peaks, at about 29% above normal.

1 in 5

sites within 2 km of a ground sell less than usual on match day.

Source: Nory analysis of match days across 300+ UK hospitality sites within 4 km of a Premier League ground, 2024/25 season. Averages vs the same site’s normal day for that weekday. Nory is not affiliated with the Premier League.

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Forecasting Assistant

Fixtures in. Rota and stock order out.

01

Reads the fixture list

Pulls in fixtures and kick-off times, and learns how much a match changes trade at each of your sites.

02

Forecasts each site, hour by hour

Knows which sites get the rush, when it comes, and which ones go quiet.

03

Feeds your rota and stock

Rotas and stock orders follow the forecast, so extra staff are on when it’s busy and the stock is there when you need it.

Football is the first type of special event in the forecast. Concerts, marathons and other big events are being added with customers.

Explore the platform

  • Forecasting Assistant predicts revenue for every site.
  • Customer Reviews Assistant analyses reviews and drafts responses.
Nory Business Intelligence sales report in pounds on mobile

  • Ordering Assistant tells you what, when and where to order.Beta
  • Invoicing Assistant automates invoice reconciliation.
Nory Inventory orders screen on mobile

  • Scheduling Assistant automatically builds rotas to match demand.
  • Compliance Assistant keeps rotas compliant across the UK & Europe.
Nory Workforce scheduling screen on mobile

  • Payroll Assistant builds ready-to-review pay runs from existing data.
Nory Payroll approval screen on mobile

Ready for a live demo?

Book a call to see Forecasting
Assistant with our team.

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Frequently asked questions

Does Nory’s forecast account for football matches?

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Yes. Forecasting Assistant reviews fixtures and kick-off times, and learns how much a match changes trade at each of your sites, hour by hour.

How should multi-site groups plan for match days?

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Treat each venue as a separate operation. Some sites get the rush; others see customers leave the area. Nory creates a sales forecast for each location, so you can plan staffing, opening hours and stock site by site.

Is football the only event in the forecast?

–

Football is the first type of special event we’ve built in. Concerts, marathons and other big events change trade in the same way, and we’re adding them with customers.

See Forecasting Assistant on a demo call.

A salesperson will walk you through the product and how site-level demand forecasting helps multi-site restaurants plan labour and inventory.

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Live walkthrough of Forecasting Assistant

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How forecasts feed rotas and stock orders

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What a rollout looks like across your sites

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Built around your sites, POS and payroll.

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