Being a Product Team Lead at Nory
Lily Beauvilliers is the Product Team Lead for Nory’s Plug & Play team. Her role sits at the intersection of people leadership, product thinking, and complex engineering work, helping Nory expand how it connects with the wider restaurant technology ecosystem.
As Nory works towards becoming an all-in-one operating system for restaurants, Lily’s team plays a critical role in making sure data can move easily into and out of the platform. That work underpins everything from reporting to decision making for operators.
Finding her way to Nory
Lily has been at Nory for a year and a half. Before joining, she spent seven years as an engineer at Intercom. Earlier in her career, she worked as a business analyst, and before that, taught middle school English and Maths.
What first attracted her to Nory was the people. She already knew some of the engineers from her time at Intercom and knew them to be strong technically, but also thoughtful product thinkers.
I knew they were great engineers, but also savvy product thinkers, and I was excited to join a team like that.
Another big draw was the chance to experience an earlier-stage startup. Many of the people whose work Lily most admired had built their careers by spending time in smaller, faster-moving companies. Nory felt like the right place to gain that experience and learn a different way of building.
The role and responsibilities
Lily leads the Plug & Play team, which is responsible for building out Nory’s integrations offering. It is a relatively new team, and a big part of her role has been figuring out how to organise and support it as it grows.
Her responsibilities span people management, product direction, and hands-on engineering work. She spends time unblocking her team, shaping how work is prioritised, and making sure individuals are developing alongside the product. She also handles many of the early conversations with technical leads at partner tools who want to integrate with Nory.
While Lily still acts as an individual contributor and leads her own projects, most of her time is focused on helping others move faster and with more clarity.
Her work connects directly to Nory’s broader mission.
Nory wants to be every restaurant’s all-in-one operating system, but we’re still a young company. To get the breadth we want, we have to integrate with partners who have expertise in areas we don’t cover yet.
Making it easy for restaurants to get their data into and out of Nory is fundamental to delivering useful insights. Integrations are not an add-on. They are core infrastructure.
The work she enjoys most
One of Lily’s favourite parts of the role is speaking with other technology companies that Nory is looking to integrate with. Having never worked directly in hospitality herself, she finds those conversations constantly educational.
Each new integration brings a deeper understanding of how restaurants operate and how varied those operations can be. It has changed how she experiences restaurants entirely.
On the people management side, Lily enjoys the complexity of balancing competing priorities. Customer asks, long-term strategic bets, foundational improvements, and individual career aspirations all need to come together in a roadmap that delivers value quickly without burning people out.
I love the puzzle of trying to get the right value to customers fast, while also making sure the work is engaging and motivating for the team.
From an engineering perspective, solving complex data modelling problems is where she thrives. Decisions made early on can limit what is possible later, and in hospitality that challenge is amplified. Every restaurant group works slightly differently, with different POS setups and workflows.
Designing data models that work today while remaining flexible enough for the unknown is what makes the work challenging in a good way.
Looking ahead at Nory
Over the next 1 to 2 years, Lily is excited to see her team move from the early norming stage into a more established, high-performing phase. The long-term vision for Nory’s integrations platform is ambitious, and building towards it incrementally will require constant learning and iteration.
We have a big vision for what we want the integrations platform to become, and building our way there bit by bit is going to be really interesting.
Expanding Nory’s product offering by expanding its integrations remains a core focus, and one that will shape how the platform evolves as the company grows.
Advice for joining the team
For anyone considering joining her team, Lily is clear about what makes it different.
We’re just beginning to lay the foundations for Nory’s integrations strategy, so if you want to own meaty, impactful features, my team is the place to be.
There is no shortage of meaningful work, and ownership is not something reserved for a few people. The opportunity to shape core parts of the product is open to everyone on the team.
Her favourite part of Nory’s culture is the diversity of backgrounds across the company. People come from hospitality, literature, teaching, engineering, and many other paths.
Beyond work
Outside of work, Lily plays ukulele with a group called Ukulele Tuesday. They run a weekly jam session at the Stag’s Head pub every Tuesday and play gigs around Ireland and beyond. This summer, they will be playing a festival in Monopoli, Italy called Monopolele.
When she is not playing ukulele, she spends her time crocheting, playing cosy games, and experimenting with a collection of other slightly silly instruments.
