No profit lost: Our vision and values

When Tenzing Norgay became the joint first person to set foot on the summit of Mount Everest at around 11.30am on 29 May 1953, it crowned an epic performance supporting Edmund Hillary. Which is why Nory seemed like the perfect name for software that exists to help the restaurant industry scale heady peaks of their own. 

The thing is, at Nory, we’re not afraid to say we want to create a better future for the restaurant industry. It’s a big goal, but it’s one we believe in. So, here’s an insight into our thinking when it comes to our vision and values. 

The big vision

So, what’s the big deal? Well, we want to grow the restaurant industry by giving hospitality businesses the tools to take control of their operations and win with more sustainable and profitable business models. 

In fact, you might have seen our slogan…

No profit lost

“No profit lost” is what drives us every day. It’s the foundational stone that reflects our commitment to helping hospitality businesses boost their profit margins in as many ways as possible. If there’s profit – from operations to staffing – to be had, we’ll help our customers grab hold of it, rather than leaving it on the table. 

So, our AI-powered restaurant management platform is designed to give businesses myriad ways to slash inefficiencies by putting everything from demand forecasting and inventory management, to automated scheduling, at their fingertips. Because we know that when they run more efficiently, they’re not losing out. No profit lost. 

And of course, it matters now more than ever. Every hospitality business is dealing with pressures on multiple fronts: costs, labour shortages, wastage, high staff turnover, changing customer expectation, economic uncertainty – the list goes on. 

Margins matter more than ever, so we know we have to deliver – and we do: businesses using Nory see on average, a £100,000 annual gross profit increase, £50,000 savings on staffing, 50% weekly waste reduction, and 98-99% forecasting accuracy. No profit lost. 

The power of AI

As an AI-powered platform, we believe in unleashing the power of AI to help make life easier, work more profitable, and staff happier. Here’s how that happens:

  • Control for operators: Nory centralises everything from workforce management and inventory, to staffing and performance insights into a single system. It  analyses them using AI and can then provide businesses with accurate data-driven insights they can rely on, instead of guesswork. 
  • Stronger margins: Nory uses AI to streamline operations and reduce waste. For example, it can create demand-based schedules to avoid overstaffing – and cut labour costs by 10-25% in the process. 
  • Better careers for staff: Nory does the boring, time-consuming chores like scheduling and payroll, freeing staff up to focus on experiences, training, and team engagement. Staff aren’t overworked, and have more chances to grow, in a positive work environment

Our values

So, how do we live ‘No profit lost’ every day? These are our values and culture:

  • We serve up impact with a side of profit: Our results-first mindset delivers tangible results for customers. Every feature, product, and interaction is designed to make a difference to a restaurant’s bottom line. 

See how we cut food waste at CUPP by 60%. 

  • We prioritise speed of service: The industry is fast-paced – and so we are. We focus on speed in solving problems and delivering new features. We release new features based on customer feedback swiftly, and we sort issues before they can impact profitability. 

See how we launched Labour Insights. 

  • We act like owners: Everyone at Nory takes full responsibility for their work and their outcomes. It means every part of the business, from product design to customer support is handled with care and accountability, and that all makes Nory a stronger, more effective product. 

How we gave Badiani 96% sales accuracy. 

  • We win as a crew: We know success is built on collaboration, both internally and with customers. Internally, we work together to create a brilliant product. Externally, we partner with restaurants to make sure we’re meeting their real needs. Everyone wins. 

Trebling Griolladh's size with Nory. 

Why it matters

At Nory, our values aren't just words on a page; they’re the roadmap to delivering real, tangible benefits to our customers. They infuse everything we do, at every level. 

We’re not selling software; we’re guaranteeing a ROI and stronger margins. We’ll jump on things fast because we know every second counts. We’re invested in the success of our customers, building lasting relationships. 

Want to take control of your business? Book a chat today. 

Want to help us build a better future for the restaurant industry? Join us.