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Inside Nory

No profit lost: Our vision and values

September 3, 2025
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Daisy O'Malley
Content and Social Media Marketing Manager
Follow Daisy on LinkedIn
Daisy O’Malley Glynn is Content Marketing Manager at Nory. Passionate about hospitality and storytelling, she shares insights on how operators can use technology and AI to run more profitable, scalable restaurants.

When Tenzing Norgay became the joint first person to set foot on the summit of Mount Everest at around 11.30am on 29 May 1953, it crowned an epic performance supporting Edmund Hillary. Which is why Nory seemed like the perfect name for software that exists to help the restaurant industry scale heady peaks of their own.

The thing is, at Nory, we're not afraid to say we want to create a better future for the restaurant industry. It's a big goal, but it's one we believe in. So, here's an insight into our thinking when it comes to our vision and values.

The big vision

So, what's the big deal? Well, we want to grow the restaurant industry by giving hospitality businesses the intelligence to take control of their prime cost — labour and COGs — and win with more sustainable and profitable business models.

No profit lost

"No profit lost" is what drives us every day. It's the foundational stone that reflects our commitment to helping hospitality businesses take control of every pound of profit. If there's profit to be had — across operations, staffing, ordering, prep — we'll help our customers grab hold of it, rather than leaving it on the table.

So, we built Nory: an agentic AI restaurant operating system, with a crew of AI assistants working 24/7 to make sure every site runs as profitably as it can. From a Forecasting Assistant that predicts demand with ~97% accuracy every 15 minutes, to a Scheduling Assistant that builds optimal rotas in under 5 seconds, to an Ordering Assistant that handles purchasing end-to-end — every part of the operation is connected, and every leak is caught before it costs you margin.

And of course, it matters now more than ever. Every hospitality business is dealing with pressures on multiple fronts: costs, labour shortages, wastage, high staff turnover, changing customer expectation, economic uncertainty — the list goes on. And operators still running the old way — disconnected tools, manual rotas, gut-feel ordering — are falling further behind the ones who've put a crew of AI assistants to work.

Margins matter more than ever, so we know we have to deliver. Customers typically see a 10–20% reduction in labour costs and report ~50% reductions in food waste, powered by demand forecasting that hits ~97% accuracy at every location. No profit lost.

Built on agentic AI

Nory was built on agentic AI from day one — not bolted on. That means our customers get something most platforms can't offer: a crew of AI assistants that don't just surface insights, but autonomously run parts of the operation within the rules you set. Here's how that plays out:

  • Control for operators: Your Forecasting, Scheduling, and Ordering Assistants connect labour, inventory, and sales data in one place. You see the full prime cost picture — not just half — and you control it from a single platform.
  • Stronger margins: The Scheduling Assistant takes the demand forecast and builds optimal rotas in under 5 seconds, matched to actual demand. Customers typically see a 10–20% reduction in labour costs.
  • Better careers for staff: When the assistants handle scheduling, ordering, and admin, your managers get their evenings back — and your teams get more time on the floor, more time training, and more chance to grow in a positive work environment.

Our values

So, how do we live "No profit lost" every day? These are our values and culture:

  • We serve up impact with a side of profit: Our results-first mindset delivers tangible results for customers. Every feature, product, and interaction is designed to make a difference to a restaurant's bottom line. See how we helped CUPP cut food waste by 60%.
  • We prioritise speed of service: The industry is fast-paced — and so are we. We focus on speed in solving problems and delivering new features. We release new features based on customer feedback swiftly, and we sort issues before they can impact profitability. See how we launched Labour Insights.
  • We act like owners: Everyone at Nory takes full responsibility for their work and their outcomes. It means every part of the business, from product design to customer support, is handled with care and accountability — and that all makes Nory a stronger, more effective product. How we gave Badiani 96% sales accuracy.
  • We win as a crew: We know success is built on collaboration — internally, with customers, and yes, with the crew of AI assistants we've built for our customers. We work together to create a brilliant product. We partner with restaurants to make sure we're meeting their real needs. Everyone wins. Trebling Griolladh's size with Nory.

Why it matters

At Nory, our values aren't just words on a page; they're the roadmap to delivering real, tangible benefits to our customers. They infuse everything we do, at every level.

We're not selling software — we're delivering ROI and stronger margins. We jump on things fast because we know every second counts. We're invested in the success of our customers, building lasting relationships.

Want to take control of your prime cost? Book a chat today.

‍Want to help us build a better future for the restaurant industry? Join us.