Nory raises $37M Series B to scale agentic AI for restaurants

The hospitality industry is under pressure. Rising taxes, inflation, labour shortages, and new government costs are squeezing margins harder than ever — and operators are feeling the strain.

At Nory, we believe restaurants deserve better. Our mission is to put operators back in control of their prime cost — labour and COGs — and their destiny.

That's why we're excited to announce that Nory has raised a $37 million Series B, led by Kinnevik, with participation from Accel, Base10, Triple Point, and Samaipata. This brings our total funding to $62.6 million — just one year after our Series A.

Why this matters

This milestone reflects strong investor confidence in Nory and a period of rapid growth. Since our Series A, we've:

• Tripled revenues
• Expanded internationally
• Doubled our team
• Proved that a crew of AI assistants — working 24/7 inside every restaurant — delivers measurable, material impact

Customers typically see a 10–20% reduction in labour costs, report ~50% reductions in food waste, and save hundreds of hours of admin per team. From independents to global groups like Black Sheep Coffee, Jamie Oliver Group, and Azzurri, our customers are proof that hospitality can be both profitable and sustainable.

What's next

This Series B is about taking our impact to the next level. The funding will accelerate:

• Hiring world-class data scientists
• Expanding our crew of AI assistants — Forecasting, Scheduling, Ordering, and the next generation coming in 2026
• Expanding into the US — the largest restaurant market in the world

A message from our founder

At a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny. The future of hospitality isn't robots or gimmicks — it's AI that makes restaurants smarter, leaner, and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences.
Conor Sheridan, Founder and CEO of Nory

Backed by the best

We're proud to partner with leading investors — Kinnevik, Accel, Base10, Triple Point, and Samaipata — who share our vision for the future of hospitality.

Nory is rewriting the hospitality playbook… With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond.
Jose Gaytan de Ayala, Investment Manager at Kinnevik‍

Just the beginning

This Series B is a milestone, but it's just the beginning. We're on a journey to build the category-defining agentic AI operating system for restaurants — one that delivers the kind of financial impact this industry has never seen.

Learn more about Nory →‍