The hospitality industry is under pressure. Rising taxes, inflation, labour shortages, and new government costs are squeezing margins harder than ever — and operators are feeling the strain.
At Nory, we believe restaurants deserve better. Our mission is to put operators back in control of their profit margins and their destiny.
That’s why we’re excited to announce that Nory has raised a $37 million Series B, led by Kinnevik. This brings our total funding to $62.6 million….just one year after our Series A.
Why this matters
This milestone reflects strong investor confidence in Nory and a period of rapid growth. Since our Series A, we’ve:
- Tripled revenues
- Expanded internationally
- Doubled our team
- Proved that AI delivers game-changing results for restaurants
Operators using Nory have reduced operating costs by nearly 20%, boosted net profits by up to 50%, and saved more than 100 hours of admin per month. From independents to global groups like Black Sheep Coffee, Jamie Oliver Group, and Dave’s Hot Chicken, our customers are proof that hospitality can be both profitable and sustainable.
What’s next
This Series B is about taking our impact to the next level. The funding will accelerate:
- Hiring world-class data scientists (check out our open roles)
- Advancing our proprietary AI and rolling out autonomous AI assistants
- Expanding into the US — the largest restaurant market in the world
A message from our founder
“At a time when hospitality is under pressure, we are putting restaurants back in control of their profitability and their destiny,” said Conor Sheridan, Founder and CEO of Nory.
“The future of hospitality isn’t robots or gimmicks — it’s AI that makes restaurants smarter, leaner, and more profitable, with automation that frees teams up to focus on what matters: great food and even greater customer experiences.”
Backed by the best
We’re proud to partner with leading investors — Kinnevik, Accel, Base10, Triple Point, and Samaipata — who share our vision for the future of hospitality. As Jose Gaytan de Ayala of Kinnevik put it:
“Nory is rewriting the hospitality playbook… With our support, Nory will go even deeper on AI and bring the next wave of innovation to restaurant owners in the UK and beyond.”
Just the beginning
This Series B is a milestone, but it’s just the beginning. We’re on a journey to build the category-defining operating system for restaurants — one that delivers the largest financial impact ever for the industry.
Learn more about Nory →
